In case you haven’t noticed, the site has changed a little bit. I’ve actually migrated over to a new theme; now all of my owned/managed websites are running on the same architecture. This new theme also is easier to maintain and looks great on mobile phones too – bonus!
I mean the generic you in this sense, but I’ve been paying a lot of attention to how customers interact with me and the overall process coming to be referred to me, choosing a package, working with me, and then taking action. A couple of realizations in the past month of observation:
It might seem like very busy people who aren’t really sure is a recipe for disaster, but not really – those are the people who are in most need of a producer! It just means simplifying the process. I still have my packaged services and offerings, but now you have to tell me a bit more about you before you get access to those, so I can help you choose.
Michael Port might call this a red velvet rope policy, but I like to think it of it more like a coffee lounge where we get to know each other a bit more first. My challenge to you this spring is to take a closer look at your customer process – where are the kinks? What could be even BETTER? Sometimes less is more, and sometimes more is just want the customer wanted.