Last week, my good friend Brandie called me out on what I like to call cobbler’s shoes. (She called it shoemaker’s daughter. Same stuff – different label.)
Watch the video to learn about what the h*ll cobbler’s shoes are, and if you have them, what to do about it. (Do not worry – there are no icky foot-related diseases in this discussion. Whew.)
My good friend Catherine Caine also has talked about the wee old cobbler and his woes – here’s the article: Barefoot Cobblers and unknown marketers (and it’s worth a read – what a storyteller that Aussie is!).
Now that you’ve learned all about shoe makers and their woes, why don’t you signup for my email list? Last week we had an INCREDIBLE C Booster Session with Jennifer Lee talking about business plans. So much emotion and energy and thoughtfulness. Talk about a tribe. If you missed it, you can grab the recordings by signing up for the list.
PS. Know someone who has cobbler’s shoes? Send this to them. Right now.