7 Things I Learned Launching a Physical Product

Recently, we changed our homepage ‘tagline’ at Plum Deluxe from “making moments matter” to Home of the Best Monthly Tea Subscription Box. With tea subscribers in 34 states and growing (literally, every time I write the number down, it goes up), it seems like our tea business has exponentially outgrown any other initiative we’ve done […]

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Talking Podcasts and Pinterest

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I’ve been very busy on the podcast circuit lately – it seems to be one of those things where you do one and then several other opportunities show up. I love podcasts, both as a listener and as a guests – my intention is to launch one over at Plum Deluxe sometime in 2015. These […]

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A Great Example of Customer Bias: The Weather

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FYI: I’m running another mastermind class for Portland, Oregon based businesses – signups end TODAY. RSVP here. Last year I talked a bit about the role of bias in setting up and testing you website. I got emails with questions about this, and it’s an important topic, so I wanted to bring it up again […]

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3 Things I’ve Learned About Teaching

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FYI: I’m running another mastermind class for Portland, Oregon based businesses – signups end Thursday, April 17th. RSVP here. When I started my business nearly 7 years ago, I never thought of myself as a teacher – and yet, when I look back, that’s what I’ve been doing the entire time. My first paying gig […]

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pioneer nation

How to Build An Audience (My Pioneer Nation Workshop)

pioneer nation

I had the pleasure yesterday of speaking at Chris Guillebeau’s inaugural Pioneer Nation, an intimate event centered around helping aspiring and early-stage ‘solopreneurs’ get on the fast track to success (and perhaps a better idea of what success means!). My talk was on how to build an audience – based on my learnings on how […]

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What would be easy?

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After my last announcement about Plum Deluxe Productions, I had a few emails asking if I was going to offer my end-of-year planners like I have in the past.  The answer is no, but Leah Goard, Michelle Nikolaisen, and Jamie Tardy all  have some excellent resources for you. I do have an interesting assessment for […]

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tired of?

“Tired of” Something? It’s a Sign.

tired of?

It’s that time of year again.  The season when people trample each other in big box stores for discounted products, the weekends are filled with holiday parties and over consumption, and business folks reflect on the year past and goals/aspirations for the year ahead. Unless you’re a pure retail brand, this time of year is […]

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Introducing Plum Deluxe Productions

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If you’ve been to my services page recently, you might have noticed something different.  No more website critiques.  No more contact form. In the past few months, I’ve been feeling really frustrated and experiencing a lot of unnecessary stress as the biggest part of my portfolio, Plum Deluxe, continues to grow. The problem is a […]

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