This is the sixth update in my Summer Lovin blog series! click here for previous articles in the series Today, I’d like to address something that’s been on my mind for some time: namely, that content marketing does not live in a vacuum, and you run the risk of damage to your brand if [...]
This is the fifth update in my Summer Lovin blog series! click here for previous articles in the series As you no doubt have noticed, there are entire online businesses that are built on getting their customers to do “stuff” for them – think of Angie’s List, for example, that wouldn’t be much of [...]
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This is the fourth update in my Summer Lovin blog series! click here for previous articles in the series Today’s topic comes to us via a question from Sheila in Richmond, Virginia. Sheila asks: “I have a question about trying to achieve balance in my content plan (which consists of 5 platforms: Pinterest/Twitter/Facebook/Blog/Newsletter – [...]
This is the third update in my Summer Lovin blog series! click here for previous articles in the series Now that you are ready to plan your editorial calendar, you are now faced with your next major obstacle in content marketing: a blank page. Sometimes, deciding what to write about can feel like [...]
Woot! It’s the second update in my Summer Lovin blog series! click here for previous articles in the series Today we are talking about prep for creating an editorial calendars. If the idea of having an editorial calendar makes you want to jab pushpins into your eyes, please consider thinking of the phrase “content plan” [...]
It’s May 1st, and that means it’s time to kick off the Summer Lovin blog series! All this month I’ll be talking about HOT content ideas for your blog. So, you may be wondering, why do I start with a defeatist “just hire someone” post? Well, that’s because it’s a question I get almost every [...]
During the month of May, I’ll be blogging here every week (sometimes more than once) on a new theme: Summer Lovin’. It’s been quite warm here in Portland, but even if it’s not warming up where you are (and, uh, apologies to my Aussie/NZ friends heading into winter), the world of content playing a major [...]
In case you haven’t noticed, the site has changed a little bit. I’ve actually migrated over to a new theme; now all of my owned/managed websites are running on the same architecture. This new theme also is easier to maintain and looks great on mobile phones too – bonus! While changing over the site, I [...]
Today’s question comes to us from Melissa Woolridge. (*waves hi*) In addition to website themes that look a lot like Pinterest, there are a lot of websites now coming out that appear as just one page – this theme from WooThemes is a good example. Melissa’s question was, simply, are website layouts like this a [...]
I’m really excited to help celebrate the 1 year anniversary of the launch of the book Small Town Rules, from my friends Becky and Barry. Becky asked me to record a video talking about one of my favorite principles from the book – which was one of my favorite reads last year, by the way [...]
